23,000+ teddy bears were collected and given to local hospitals for children (hopefully none of the kids were suffering from frostbite when you handed them a frozen bear). This is a great model for charities to follow; create an opportunity for people to chuck their contribution at you. Imagine if you could bury a couple quarters in a snowball and wing them at the Salvation Army Santa instead of putting money into that sad little pot. The bell should only be rung if you hit him in the head or in the nuts. If you make "giving" more violent/fun, more people would do it.
via BBC/IceCream Blog
(posted by Douger)
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